Amazon, Facebook, Netflix, and many more among the top 50 brands in the world. One of the main reasons that why they are big is the best customer engagement and satisfaction. Users enjoy spending time on their mobile app with the best user interaction and experience. All of them started from a small then why not small business owners go for the mobile apps for better growth of their businesses.
According to Statistics-
- People spend 90% of the time on mobile apps
- 26% of people search for apps on the search engine.
- 58% of mobile usage grows each year.
- Business app downloads are estimated to grow by 16% in the next 5 years.
Nowadays every business has a mobile app be it a pizza shop or flower shop for the best user engagement and it also helps to increase the sales. Mobile apps are one of the best ways of interacting with your target audience and the easiest way of managing the small business task without any usage of papers.
Think about the development of the mobile app for your business.
Increase the visuality
– According to the research, people spend 90% of their time on smartphones. Where 86% is spent on apps and 14% on the browser. So an app is the best way to highlight your business to the target audience. Almost everyone has a smartphone and the users are increasing day by day. It is easy to showcase your new products and services by updating your app timely.
Increase Recognisability
– According to the study, our brain recognizes and records graphics as compare to text. A mobile app helps to create brand awareness. It depends on two things one is how beautifully your app is designed and how much engaging your app is. Amazon is nothing but the best combination of user interface and user experience start from the logo to the reviews of their products and services.
Everything is very user-friendly. Building trust among your audience is very important for brand recognition and that will come by a kind of app that serves a good purpose to the audience.
Increase Loyalty
– With the help of mobile apps a business can directly interact with their customers in real-time. Communication is the basic step to increase the loyalty of the customer. No matter what you are selling, you need to interact with your customers for their queries and reviews. Customer love personalized things which is made for them only not for others whether it’s a discount or any reward.
Through the advertisement, whether it is online or offline a business can target new users but cannot retain the users. This can only be done by personalized tools by providing exclusive offers and special bonuses. This helps in providing value to the customer that they are not getting anywhere else. It helps in making a good connection with the customer which automatically increases their loyalty towards the products and services.
Increase Business Growth
– More customers mean more sales, more sales mean more revenue, more revenue means business growth. Customer loyalty will increase your sales. Online promotion of your business helps to target a new audience but you cannot reach your customers at the same time but mobile apps can do. This is the major benefit of the mobile app that helps to access all the customers at the same time at different places. For example, if a business has introduced a new product and offers a discount to the existing customer for the sales, the user can send a push notification to the customers anytime.
so, that they visit the app for more discounts and offers which encourage them to buy a new product. Not only that, but mobile apps also helps the business to improve the products and services by the feedback from the customer. i.e., what is trending and what customers like and what not and you can make customer-oriented products.
Helps to analyze things
– It is very important for a business to have a record of their revenue and their customer base and mobile apps made it very easy to track all the things in a very precise manner.
It not only shows the profit you are earning from the app but also shows the app downloads, user engagement, what type of customers like your products (like the age group, profession, gender, etc.), which product they like the most, location of the customers, how much time they are spending on your app and many more. With this information, a business can analyze future improvements and that leads to better growth. For Improvement, it is necessary to understand your customers which can only be done by proper analysis.
Increase the Marketing of your products and services
– Mobile apps play a vital role in digital promotions. You don’t need a team of the salesman to distribute the brochures of your products, showcasing your products on big hoardings is long gone. Digital promotion with your mobile apps is the easiest way to showcase your products and services with the help of various marketing campaigns based on the information of the customers.
With the help of the mobile app, you can target the correct audience and sell your products. Any information a business wants to provide to the new audience or the users is very easy with the marketing campaign. The most beneficial thing an app can do for marketing is synching the user email and social media accounts and sharing functionality so that users can feature your products on different social media accounts like Facebook, Instagram, Pinterest, etc.
Increase Competitiveness
– All companies do not use mobile apps. So, to be ahead it is good to have a mobile app for your business. As discussed earlier the market growth of apps is growing very fast so having an app will help to grow in the future with brand recognition. Be the first one to grab the opportunity of the market. If your competitors already have an app, check their reviews, and make something better, and also analyze the behavior of the customers for that kind of app.
If you are a small, medium, or large business owner, all need an app for better processes or greater returns. Develop an amazing app for your business which should solve the specific problem of the users and timely update that to get more and more profit and customer base. Build a great presence of your brand in the market. IP Media is one of the leading Mobile App Development Company which can help to develop your idea in the form of an amazing android or ios app.
